I enjoy making sense of
messy problems.
I’m Sriya, a product designer who loves research. I’m happiest in the messy middle, when there’s still a lot to learn, questions to follow, and pieces to put together.
Selected work
01 · UX Research · Strategy
Rethinking digital banking navigation
Researching how members look for everyday banking tasks and redesigning the navigation around their mental models.
↑ 15%findability
02 · UX Research · Growth
Making it easier to become a member
What started as a homepage usability problem led us deeper into how prospective members find, understand, and begin the membership journey.
↑ 78%funnel conversion
Case study coming soon
03 · UX Research · Service Design
Untangling the loan experience
Mapping the end-to-end loan journey to understand where members get stuck, where the experience breaks down, and what we should solve first.
Case study coming soon
Coming soon
Case study in progress