M&M's Vegan Commercial
Commercial for introducing M&M's new campaign called 'The Better Choice' promoting vegan candies.
OVERVIEW
PROBLEM
Due to growing health and environmental concerns, M&M's traditional offerings face a disadvantage as consumers increasingly prefer low-sugar, low-calorie, and eco-friendly packaged snacks.
MY ROLE
Brand Indentity Prism
Market Research
Storyboarding
Graphic Design
Motion Graphics
TIME FRAME
4 weeks
TOOLS
After Effects
Milanote
Illustrator
Figma
How might we address the shift in consumer preferences towards healthier, dairy free snacks?
SOLUTION
I created the "M&M's Better Choice" product line to meet these evolving demands. This new line features reduced sugar and calorie counts, dairy-free options using almond and oat milk substitutes, and environmentally friendly packaging.
FINAL MOTION GRAPHICS COMMERCIAL
PROCESS
BRAND IDENTITY PRISM
I kick-started the project with in-depth market research, to gain a comprehensive understanding of the brand. This involved delving into their ideology, mission, personality, and principles. I researched their website and social media channels to craft a Brand Identity Prism.
CREATIVE BRIEF
I compiled all the research findings and creative elements to enhance the campaign, making sure the new product line met consumer expectations. Developing a detailed creative brief helped structure my ideas and streamline the campaign execution.
MOTION GRAPHICS ELEMENTS
LOGO DESIGNS
COLOR PALETTE
FONT
CONCLUSION
I delved into a completely new realm of design and animation, learning many new tools for the first time. Conducting market research on veganism and sustainability, and understanding how these elements are incorporated and promoted in products, was incredibly rewarding. This project not only expanded my skill set but also deepened my appreciation for innovative, consumer-driven solutions.